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Alcohol effects’ campaign

The Department of Health, in association with Cancer Research UK, the Stroke Association and the British Heart Foundation, launched a powerful campaign about the health harms associated with alcohol.

The campaign is aimed at the ten million adults in England who regularly drink more than the NHS advises without necessarily getting ‘drunk’, and may not be aware they are putting their health at risk.

A YouGov poll revealed that more than half (55%) of English drinkers misguidedly believe that alcohol only damages your health if you regularly get drunk or binge drink.

The survey of over 2,000 adults also found that 83% of those who regularly drink more than the NHS recommended limits of 2-3 units a day for women (about two small glasses of wine) and 3-4 units a day for men (about two pints of lager) don’t think their drinking is putting their long-term health at risk.

The call to action is to drive people to the NHS Drinks Tracker [external site], available to download to your computer desktop, mobile phone or iPhone and the campaign website, which will feature more interactive tools to arm people with the information they need to make healthier choices.