Wakefield stop smoking team back the ‘Don’t go cold turkey’ campaign


Wakefield stop smoking service joined forces with pharmaceutical firm Pfizer to help local people find the most effective way to stop smoking this New Year.

Research shows two thirds of UK smokers, the equivalent of six million people, will try and quit in January but half will have failed within just one week. Most people will try to quit smoking by going ‘cold turkey’ – trying to give up immediately using willpower alone, however, research suggests you are up to four times more likely to quit if you get support and use products.

The research, commissioned by Pfizer to launch its ‘Don’t Go Cold Turkey awareness campaign’, revealed that one in five have opted to cut back on the amount of cigarettes they smoke in a bid to combat their addiction. The campaign aims to raise awareness of local stop smoking services and the wide range of nicotine replacement and medications available to help people quit and remind people that there is lots of support available for when they decide to quit.

Pippa Lloyd, Stop Smoking Specialist with the Wakefield Stop Smoking Service, said, “We all know smoking is bad for our health, not to mention our bank balance, but it can be hard to get your head around quitting. You’re much more likely to quit smoking for good if you use NHS stop smoking services and as soon as you stop, you’ll feel so much healthier! No matter how old you are, it’s never too late. If you want to stop smoking, just call in at your local NHS stop smoking clinic where you will get support and access to nicotine replacement products or stop smoking medication.”

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Wakefield stop smoking team back the ‘Don’t go cold turkey’ campaign

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