The ‘Rugby Memories’ game takes place between Huddersfield Giants and Bradford Bulls on Sunday 3rd March 2013. Fans are encouraged to share their favourite memories of the Giants in the run-up to and on the day of the game.
Ian Black, chairman of South West Yorkshire Partnership NHS Foundation Trust, praises the club’s approach. He said, “More than 800,000 people in the UK have dementia, and this figure is set to increase further as a result of our ageing population. It is therefore more important than ever to increase awareness and understanding of the condition. Through the Rugby Memories game, Huddersfield Giants are taking an innovative and positive approach to raising awareness, in a way that is very easy to understand.
“Dementia affects the memory, so sharing good memories of a sport which means so much to many people is a thoughtful and uplifting way to address a vitally important issue.
“I am very pleased to see the condition being highlighted in such a manner; I hope that fans will get behind the campaign for rugby memories and help to make it a success.”